Key Responsibilities
Plan and manage the monthly and weekly social media content across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
Develop creative content ideas for posts, reels, stories, carousels, YouTube Shorts, product launches, offers, campaigns, and brand activities.
Create social media graphics and creatives using tools such as Canva, Adobe Photoshop, Illustrator, or similar software.
Shoot and edit short-form videos, reels, product videos, behind-the-scenes content, and promotional videos for social media.
Write engaging captions, headlines, hashtags, and basic promotional copy suitable for each platform.
Ensure regular scheduling and publishing of content according to the approved content calendar.
Maintain consistency in the company's brand identity, visual style, tone of voice, and messaging across all platforms.
Repurpose existing product videos, blogs, customer reviews, photographs, and marketing material into engaging social media content.
Monitor social media trends, trending audio, reels formats, competitor activities,



and industry developments and suggest relevant content opportunities.
Manage day-to-day engagement, including monitoring comments, messages, mentions, and customer interactions, and escalate queries where required.
Work towards improving organic reach, engagement, followers, video views, brand awareness, and website traffic from social media.
Manage YouTube content including video uploads, Shorts, titles, descriptions, thumbnails, playlists, and basic YouTube SEO.
Identify prospects for influencer collaborations, user-generated content, customer testimonials, and creator partnerships.
Monitor the performance of individual posts, reels, videos, and campaigns and identify the types of content generating the best response.
Track key social media metrics including reach, impressions, engagement, follower growth, video views, watch time, clicks, and website traffic.
Prepare wee

📌 Social Media And Content Executive Chandigarh
🏢 Cine City Photo Equipments
📍 Chandigarh