Role & responsibilities
- Define and execute the digital product vision, strategy, roadmap, and priorities aligned with business and customer objectives.
- Own the end-to-end digital product lifecycle from discovery and validation through development, launch, growth, optimization, and retirement.
- Conduct customer research, user interviews, market analysis, and competitive research to identify customer needs and product opportunities.
- Translate business and customer requirements into product requirements, user stories, acceptance criteria, and actionable product backlogs.
- Prioritize features and initiatives based on customer value, business impact, data, technical feasibility, and strategic priorities.
- Collaborate closely with Engineering, UX/UI, Data, Marketing, Sales, Operations, and Customer Success teams to deliver digital products.
- Lead Agile product development ceremonies including backlog refinement, sprint planning, reviews, and retrospectives.
- Define and monitor product KPIs such as acquisition, activation, conversion, engagement, retention, churn, revenue,



and customer satisfaction.
- Use product analytics, experimentation, A/B testing, and customer feedback to make data-driven product decisions.
- Identify opportunities to improve customer experience, usability, conversion, adoption, and product engagement.
- Develop and execute Go-to-Market (GTM) plans for current products, features, and major releases.
- Partner with marketing and growth teams on customer acquisition, lifecycle marketing, personalization, and product-led growth initiatives.
- Support pricing, packaging, monetization, and revenue-growth initiatives.
- Work with technology teams to define product architecture requirements and integrations involving APIs, cloud platforms, mobile applications, web platforms, and third-party systems.
- Drive digital transformation and modernization initiatives across customer-facing channels and platforms.
- Evaluate emerging technologies including AI

📌 Digital Product Manager (India)
🏢 Good Co India
📍 India