About the Role

Key Responsibilities
Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant channels.
Manage campaign budgets efficiently to maximize ROI and achieve performance targets.
Monitor key performance metrics including ROAS, CPA, CAC, CTR, CPC, and conversion rates.
Conduct keyword research, audience segmentation, and competitor analysis.
Perform A/B testing on creatives, landing pages, and ad copies to improve campaign performance.
Track campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, and other analytics tools.
Collaborate with the creative, content, and design teams to develop high-performing ad creatives.
Generate regular performance reports with actionable insights and recommendations.
Stay updated with industry trends, platform updates, and emerging digital marketing strategies.





Required Skills & Qualifications
Bachelor's degree in Marketing, Business, or a related field.
Minimum 3 years of experience in performance marketing or paid media management.
Robust hands-on experience with:
Google Ads
Meta Ads Manager
Google Analytics (GA4)
Google Tag Manager (GTM)
Conversion Tracking & Pixel Implementation
Solid understanding of campaign optimization, attribution models, and funnel analysis.
Experience managing monthly ad budgets and delivering measurable business outcomes.
Proficiency in Excel/Google Sheets for campaign analysis and reporting.
Robust analytical, communication, and problem-solving skills.

Pay: ₹20,000.00 - ₹40,000.00 per month

Advantages:
Health insurance
Leave encashment
Paid sick time

Work Location: In person

📌 Performance Marketing Specialist Delhi
🏢 Touchstone
📍 Delhi