Job Description: Marketing Analytics & Reporting Consultant - Banking Domain

We are hiring a Marketing Analytics & Reporting Consultantto work with a leading US Financial Services organization on unsecured lending portfolios. The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendationsacross Marketing, Product, and Finance.

Key Skills (required):
Marketing Analytics & Banking domain expertise:
Power BI (mandatory)- dashboarding & visualization
SQL & Python (must-have)- data extraction & advanced analytics
Alteryx (valuable to have)- workflow automation & ETL

Responsibilities: What You’ll Do:
Support tactical & strategic analytics initiatives for US based banks’ team in Marketing / Product / Financial Domain.
Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses & enhanced CX.
Good understanding of cards P&L; components, involved in sizing, recommendation & post implementation tracking and fine-tuning.




Lead the development of recent rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards, analyzing the trends and performing ad-hoc analysis.
Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience
Clearly communicate analysis as presentations to technical & non-technical groups
Manage assigned projects in a timely manner, ensuring accuracy and that deliverables are met.
Develop and maintain effective working relationships with colleagues in other areas of Marketing.
Manage projects independently while mentoring junior team members.

This is a high-impact prospect to shape marketing strategies in the banking domainwhile working with advanced tools and a global client.

Qualifications: Graduation
Marketing Analytics & Banking domain expertise:
Power BI (mandatory)- dashboar

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