-Viewership & Advertising expenditure analysis with the sole intent of Revenue Maximization & growth- Ability to create ‘USPs’ for a channel from a quantitative & qualitative perspective keeping the sales perspective in mind
Keeping a tab on competition & providing top management with inputs on overall trends in the genre.
Giving inputs to the Pricing process & Deal discussions to improve yield
Be the single point of contact for the channel to handle genre related databases, queries, creating client pitches covering channel performance, media planning inputs & ideation.
Actively seek & suggest integration prospects in existing & upcoming programs.
Be the sole owner in maintaining a comprehensive database of ratings by market/TGs/channels etc. which may be used as ready reckoners for analysis purposes
Ability to single handedly manage queries from the sales team, create why buy ppts, ideation, etc.
Job RequirementTeamwork, Flexibility to work under pressure, Media planning, Story-telling, positive with numbers, communication, adaptability, MS Office (Excel & ppt), Advanced understanding and usage of tools like BARC, MAP, TGI, etc.

📌 Senior Manager Sales Planning And Strategy Mumbai (India)
🏢 Zee Entertainment Enterprises
📍 India