Job Title: Digital Marketing Analyst

Department: Digital Marketing / Marketing

Location: Bengaluru

Reporting To: Head – Digital Marketing

Job Summary

The Digital Marketing Analyst will be responsible for analyzing digital marketing performance, tracking campaigns, generating actionable insights, and supporting data-driven decision-making. The role will work closely with the Digital Marketing, Admissions, Sales, CRM, and Creative teams to improve lead generation, campaign performance, conversion rates, and overall marketing ROI.

Key Responsibilities

1. Campaign Performance & Analytics

Monitor and analyze performance of Google Ads, Meta Ads, and other digital campaigns.

Track key metrics such as impressions, clicks, CTR, CPC, CPL, conversions, conversion rate, and ROI.

Identify high- and low-performing campaigns, ad sets, keywords, audiences, and publishers.

Provide recommendations to optimize campaign budgets and performance.

2. Lead & Conversion Analysis

Analyze leads generated through different digital channels, publishers, landing pages, and campaigns.





Track the complete lead journey from Lead → Application → Application Paid → Submitted → Verified → Enrollment/Admission.

Identify lead quality, drop-off points, and conversion trends.

Analyze source-wise and campaign-wise admission performance.

3. CRM & Data Analysis

Work with CRM platforms such as LeadSquared to extract and analyze lead and admission data.

Ensure accurate mapping of lead sources, campaigns, stages, and conversion data.

Identify data inconsistencies and coordinate with CRM/technical teams for resolution.

Maintain data hygiene and ensure reports are accurate and up to date.

4. Reporting & Dashboards

Prepare daily, weekly, and monthly digital marketing performance reports.

Create dashboards and MIS reports for management.

Provide insights on campaign spending, lead generation, lead quality, applications, admissions, and ROI.

Present key findings and recommendations to the Di

📌 Digital Marketing Analyst (Bengaluru)
🏢 Dayananda Sagar University
📍 Bengaluru