24 Aug
|
Pintola
|
Ahmedabad
About the Role'
We are seeking a proactive and results-oriented Influencer Marketing Executive to manage and execute our brand's influencer campaigns. The ideal candidate will have hands-on experience in the creator economy, exceptional negotiation skills, and a keen eye for emerging trends.
Key Responsibilities
1. Influencer Strategy & Management:
- Identification & Vetting:
Research, identify, and vet suitable micro and macro-influencers across various platforms (Instagram, YouTube, etc.) whose audience aligns with brand goals.
- Relationship Management:
Build and maintain strong, positive relationships with influencers and their agents/managers.
- Campaign Execution:
Plan and execute end-to-end influencer campaigns, ensuring timely delivery of content that meets all brand guidelines and objectives.
2. Negotiation & Campaign Tracking:
- High-Level Negotiation:
Utilize robust negotiation skills to secure the best possible terms (rate, deliverables, rights) for both paid and barter collaborations, adhering strictly to budget.
- Tracking & Reporting:
Maintain detailed tracking sheets for all campaign elements, including contracts, payment status, content live dates, and performance metrics.
- Content Approval:
Manage the content approval process, providing constructive feedback to ensure compliance and quality before publication.
3. Market Knowledge & Trend Analysis:
- Social Media Fluency:
Possess a working knowledge of major social media platforms, their content formats (Reels, Shorts, Carousels, Stories), and best practices.
- Trend Spotting:
Proactively track and report on the latest social media trends, viral content, and algorithm updates to keep our brand strategy fresh and effective.
- Competitive Analysis:
Monitor competitor influencer activity and recommend strategies to gain an edge.
Required Skills & Qualifications
- Experience:
Minimum 1.5 years of proven experience in an Influencer Marketing, Social Media, or Digital Marketing role.
- Communicatio
📌 Senior Influencer Marketing Executive (Ahmedabad)
🏢 Pintola
📍 Ahmedabad