Key Responsibilities

Marketing Automation &

- Customer Journey Management

- Design and manage end-to-end customer journeys using Salesforce Journey Builder.

- Develop automated campaigns across Email, SMS, WhatsApp, and Push Notifications.

- Build lead nurturing, retention, loyalty, and customer engagement programs.

- Drive personalization based on customer behavior and lifecycle data.

- Optimize customer journeys through testing and analytics.

Campaign Management

- Execute and manage campaigns through Email Studio, Mobile Studio, Journey Builder, and Automation Studio.

- Create audience segmentation strategies to improve customer targeting.

- Manage campaign calendars, approvals, testing, and deployment.

- Ensure timely delivery of campaigns aligned with business objectives.

Salesforce Marketing Cloud Administration

- Own and manage the Salesforce Marketing Cloud platform.

- Manage users, permissions, business units, and governance processes.

- Monitor platform performance, automation workflows, and data synchronization.

- Maintain Data Extensions, Contact Builder configuration, and subscriber management.

CRM, Data &





- Analytics

- Build customer segments using Contact Builder and Data Extensions.

- Develop advanced segmentation using customer lifecycle and engagement data.

- Monitor campaign KPIs including open rates, CTR, conversion rates, engagement, retention, and unsubscribe rates.

- Create dashboards and performance reports with actionable insights.

Technical Development &

- Integration

- Develop SQL queries for segmentation and reporting.

- Create agile content using AMPscript and SSJS.

- Support integrations with Salesforce Sales Cloud, Service Cloud, CDPs, websites, mobile apps, and third-party MarTech platforms.

- Partner with technology teams on API-based integrations and automation initiatives.

Governance &

- Compliance

- Ensure adherence to data privacy and compliance requirements.

- Monitor email deliverability, sender reputation, bounce rates, and complaint rates.

- Drive campaign governance, consent management, and operational best practices.

📌 Salesforce Marketing & Data Cloud Manager (Mumbai)
🏢 Talent Hired-the Job Store
📍 Mumbai