Company Description

Govindah Nutrition is an IPO bound (DRHP approved) dairy products company focusing on building a mass premium dairy brand in central India with launch of pouch milk as well as value added milk products like yoghurt, milk shakes & high protein range The company has launched a direct to consumer (D2C) subscription platform to supply milk & dairy products directly to consumer homes mainly in Bhopal & Indore city with 14,000 registered consumers as well as 100+ distributors covering whole of MP via retail

What This Job Is Really About

It is a daily execution role that directly reports to the founder, where you will own retail distribution demand, collection, crate recoveries operations & sales outcome tracking

Spends 20% of time in market shadowing the field team, verifying ground reality behind the numbers, and understanding (not directing) execution.

This is not a back-office coordination role or an analyst role who lives in excel and never leaves the office.

Ideally you should have worked in field sales and have the operational & analytical mindset to manage sales operations. If you are someone who tracks, calls, visits, analyses and closes on a daily basis, read on.

What You Will Own Every Single Day

Daily Demand & Dispatch Coordination

- Collect daily demand from all field reps & distributors before plant cut-off proactively
- Coordinate with plant and logistics to ensure dispatch accuracy; leakage and shortage discrepancies are cross-verified before 11 am

Payment Collection & Outstanding Control

- Maintain a live distributor-wise outstanding tracker reviewed and acted upon twice daily, not weekly.
- Any distributor with 2 consecutive days of non-payment gets flagged immediately no supply moves without documented reason and escalation.
- Bank holiday, cash flow issues, and 'will pay tomorrow' are not acceptable without proof.



Payment means UTR number or stamped deposit slip
- Close every day with zero open payment items

Crate Management & Daily Reconciliation

- Track crate issuance and return for every distributor, every day variance reports are closed same day, not carried forward.
- Any crate shortfall requires a written acknowledgement (WhatsApp acceptable) from the distributor before the day closes.

Field Force & Distributor Accountability

- Daily check on beat adherence, demand submission, and payment status you are the pressure point that keeps the field honest.
- Escalate to sales manager with data when distributors or field reps are non-compliant you document everything.
- Prepare and share a concise daily ops MIS covering demand, dispatch, collections, and crate status at day close.

Who We Are Looking For

- 4-6 years in sales operations, distribution coordination, or trade operations in FMCG, dairy, or beverages.
- Has directly managed or coordinated with distributors on a daily basis knows what it takes at scale.
- Advanced Excel pivot tables, VLOOKUP, SUMIF, daily dashboards you build the MIS, you don't just fill it.
- Comfortable on SFA tools; can adapt to new software quickly.
- Solid commercial instinct understands credit exposure, working capital risk, and why one distributor's overdue is everyone's problem.
- Fluent in Hindi; functional in English for reporting.

You Are the Right Fit If

- Your day starts before the first milk truck leaves and doesn't end until the crate count and outstanding are reconciled.
- You can tell within 30 seconds which of your 75 distributors is a payment risk today because your tracker is always live.
- You don't accept 'the bank was closed' as a reason not to pay you know UPI works on holidays.
- The field team knows you will follow up, and follows through because of it.
- You are uncomfortable leaving the day with an open item that has no owner and no deadline.

📌 Sales Operations Leader (Indore)
🏢 Govindah Nutrition
📍 Indore