Sales Manager - Brands Partnerships & Collaborations

Experience: 4–7 years

Location: Noida, Uttar Pradesh, India

Industry: Advertising, Brand Partnerships & Collaborations

Compensation: Competitive, based on experience and expertise

Role Overview

We are looking for a driven and commercially minded Sales Manager to lead brand partnerships, collaborations, and revenue growth at TruCost.

The ideal candidate will have strong experience in the advertising, media, brand partnerships, sponsorships, or marketing ecosystem, with a proven ability to build relationships with brands, agencies, and key decision-makers.

You will work closely with the Founding Team to build TruCost’s brand partnership ecosystem, identify high-value opportunities, develop strategic collaborations, and directly contribute to the company’s growth.

Key Responsibilties

- Develop and execute strategies to acquire brands and strategic partners for TruCost.
- Identify and build relationships with brands, agencies, media planners, marketing teams, and key decision-makers.
- Generate new business opportunities through outbound prospecting, industry networking, referrals, and existing relationships.
- Own the complete partnership and sales cycle, from prospecting and pitching to negotiation, closure, and account management.
- Develop compelling brand collaboration and advertising proposals tailored to individual client objectives.
- Understand brand marketing objectives and translate them into relevant advertising and partnership opportunities.
- Pitch TruCost’s advertising solutions to brands and agencies, clearly communicating value, reach, audience, and business impact.
- Build and maintain a strong pipeline of prospective brands, agencies, and strategic partners.
- Negotiate commercials, partnership terms, campaign scopes, and long-term agreements.
- Develop long-term relationships with brands and agencies to drive repeat business and larger partnerships.
- Identify opportunities for integrated campaigns, brand activations, sponsorships,



and strategic collaborations.
- Work closely with the Founding, Marketing, Creative, Product, and Operations teams to develop and execute partnerships.
- Track revenue, pipeline, conversion rates, client acquisition, and partnership performance.
- Stay updated on advertising trends, brand campaigns, consumer behaviour, and emerging marketing opportunities.
- Represent TruCost at relevant industry events, networking opportunities, and business meetings.

Skills & Competencies

- 4–7 years of experience in advertising, media sales, brand partnerships, sponsorships, business development, or marketing partnerships.
- Existing relationships with brands, agencies, marketing teams, or media professionals will be highly valued.
- Strong understanding of the advertising and brand marketing ecosystem.
- Proven ability to acquire and close brand partnerships and commercial opportunities.
- Excellent pitching, negotiation, presentation, and communication skills.
- Strong understanding of brand objectives, campaign planning, and marketing strategies.
- Ability to develop customized partnership proposals and commercial pitches.
- Strong relationship-building and stakeholder management skills.
- Commercially driven with a robust understanding of revenue generation and sales targets.
- Strong networking and business development capabilities.
- Ability to work independently, take ownership, and operate in a fast-paced startup environment.
- Strong strategic thinking, problem-solving, and execution skills.

What we are looking for

- Someone with a strong network across brands, agencies, and marketing teams.




- A relationship-driven sales professional who knows how to open doors, build trust, pitch ideas, and close partnerships.
- Someone who understands that successful brand partnerships go beyond selling advertising they are about creating mutually valuable collaborations.
- A proactive and entrepreneurial individual who can identify opportunities and turn them into meaningful business relationships.
- Someone who can help TruCost build a strong portfolio of brand collaborations, advertising partnerships, and long-term strategic accounts.

What you'll get

- Work directly with the Founding Team and play a key role in shaping TruCost’s growth and commercial strategy.
- High ownership and autonomy - your ideas and decisions will directly influence the business.
- Build from the ground up - an opportunity to create TruCost’s brand partnership and sales ecosystem.
- Direct exposure to brands, agencies, and industry leaders through high-value partnerships and collaborations.
- Fast-paced startup environment with the opportunity to take on larger responsibilities as the company grows.
- Learn across functions by working closely with the Founding, Marketing, Product, and Operations teams.
- Competitive compensation, with salary based on experience, expertise, and overall fit.
- Diet Coke on us - because great partnerships deserve great fuel. ?
- Opportunity to grow into a senior commercial/partnerships leadership role as TruCost scales.

Why TruCost?

At TruCost, you won’t just be joining a sales team - you’ll be part of the team building the business from the ground up.

You’ll have the opportunity to work directly with the Founding Team, build relationships with some of the most exciting brands and agencies, shape partnership strategy, and see your work translate directly into business growth.

- If you’re someone who loves brands, people, conversations, negotiations, and closing exciting deals, we’d love to hear from you.

📌 Sales Manager (Ghaziabad)
🏢 TruCost
📍 Ghaziabad