Head of Digital Marketing

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Location:
Ahmedabad

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Work Mode:
On-site

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Experience:
5+ Years

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Compensation:
As per experience and discussion

About the Role

We’re looking for a
Head of Digital Marketing
who can combine
performance marketing expertise, strategic thinking and strong client leadership
.

This is not a role where success is measured by how many campaigns are launched.

It is about understanding
where the money should go, why it should go there, what is working, what isn't, and what needs to change to drive business growth.

You will lead digital performance across multiple brands, own campaign strategy and optimisation, and work directly with clients to turn data into explicit business and marketing decisions.

What You’ll Own

Performance & Growth
- Lead and optimise performance marketing campaigns across
Meta, Google and other relevant digital platforms
.
- Own budget allocation and ensure every marketing rupee is deployed intelligently.
- Analyse campaign, audience, creative,



website and conversion data to identify opportunities and performance gaps.
- Drive decisions around scaling, optimisation, testing and budget redistribution.
- Track and improve key metrics such as
ROAS, CAC, CPA, AOV, CVR, CTR and overall revenue performance
.
- Look beyond ad-platform metrics and identify where the broader funnel is leaking.
- Develop testing frameworks across creatives, audiences, offers, landing pages and campaign strategies.

Strategy
- Develop digital marketing strategies based on the client's business objectives, not just platform recommendations.
- Translate data into actionable insights and growth opportunities.
- Work closely with creative and content teams to develop performance-led communication.
- Bring a full-funnel perspective to acquisition, conversion and growth.

Client Leadership
- Act as a strategic digital marketing partner for clients.
- Lead performance reviews, strategy discussions and growth conversations.
- Clearly communicate what t

📌 Head of Digital Marketing (Ahmedabad)
🏢 Zero Gravity Communications
📍 Ahmedabad