Job Summary

The Sales Executive will be responsible for driving revenue growth in the Delhi NCR territory by identifying new business opportunities, managing key accounts (distributors, wholesalers, retail chains, and institutional/bulk buyers), and building long-term customer relationships. The ideal candidate has hands-on experience selling rice, food grains, FMCG, or agri-commodities and a solid understanding of regional trade channels.

Key Responsibilities
- Identify, prospect, and onboard current customers — distributors, wholesalers, modern trade, HoReCa, and institutional buyers — across Delhi NCR.
- Manage and grow relationships with existing dealers and distributors to maximize repeat business and volume off-take.
- Achieve monthly, quarterly, and annual sales targets for volume and revenue as set by management.
- Conduct regular market visits, competitor analysis, and pricing checks to identify opportunities and threats.
- Coordinate with the logistics and supply chain teams to ensure timely order fulfillment and delivery.
- Negotiate pricing, credit terms,



and contracts within company guidelines, ensuring healthy margins.
- Monitor outstanding payments and coordinate with the accounts team for timely collections.
- Maintain accurate records of sales calls, customer visits, orders, and pipeline in CRM/reporting formats.
- Represent SAIFCO at trade fairs, exhibitions, and industry events to build brand visibility and generate leads.
- Gather and report customer feedback, market intelligence, and demand trends to support planning and strategy.

Requirements & Qualifications
- Bachelor's degree in Business Administration, Marketing, Agriculture, or a related field; MBA preferred but not mandatory.
- 2–5 years of proven sales experience, preferably in rice, food grains, FMCG, agri-commodities, or related trading businesses.
- Established network of contacts among distributors, wholesalers, and retail/institutional buyers in Delhi NCR is a strong advantage.
- Str

📌 Field Sales Representative (Delhi)
🏢 Amasia Multigrain
📍 Delhi