Key Responsibilities

Marketing Automation & Customer Journey Management
- Design and manage end-to-end customer journeys using Salesforce Journey Builder.
- Develop automated campaigns across Email, SMS, WhatsApp, and Push Notifications.
- Build lead nurturing, retention, loyalty, and customer engagement programs.
- Drive personalization based on customer behavior and lifecycle data.
- Optimize customer journeys through testing and analytics.

Campaign Management
- Execute and manage campaigns through Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
- Create audience segmentation strategies to improve customer targeting.
- Manage campaign calendars, approvals, testing, and deployment.
- Ensure timely delivery of campaigns aligned with business objectives.

Salesforce Marketing Cloud Administration
- Own and manage the Salesforce Marketing Cloud platform.
- Manage users, permissions, business units, and governance processes.
- Monitor platform performance, automation workflows, and data synchronization.
- Maintain Data Extensions,



Contact Builder configuration, and subscriber management.

CRM, Data & Analytics
- Build customer segments using Contact Builder and Data Extensions.
- Develop advanced segmentation using customer lifecycle and engagement data.
- Monitor campaign KPIs including open rates, CTR, conversion rates, engagement, retention, and unsubscribe rates.
- Create dashboards and performance reports with actionable insights.

Technical Development & Integration
- Develop SQL queries for segmentation and reporting.
- Create energetic content using AMPscript and SSJS.
- Support integrations with Salesforce Sales Cloud, Service Cloud, CDPs, websites, mobile apps, and third-party MarTech platforms.
- Partner with technology teams on API-based integrations and automation initiatives.

Governance & Compliance
- Ensure adherence to data privacy and compliance requirements.
- Monitor email deliverability, sender reputation, bounce rates, and com

📌 Salesforce Marketing (Mumbai)
🏢 Talent Hired-the Job Store
📍 Mumbai