Job Title: Sales Executive / Sales Engineer

Department: Sales & Business Development

Industry: Industrial Machinery / Engineering Products / Capital Equipment

Experience: 2–4 Years

Job Type: Full-time

Job Summary

We are looking for a dynamic and target-oriented Sales Executive with 2–4 years of experience in B2B industrial sales, preferably in industrial machinery, engineering products, capital equipment, or manufacturing equipment.

The candidate will be responsible for generating leads, visiting industrial customers, understanding technical requirements, presenting suitable machinery solutions, preparing quotations, negotiating, and closing orders.

Key Responsibilities

- Generate current business opportunities and leads from industrial customers.
- Identify potential customers through cold calling, references, industrial visits, exhibitions, IndiaMART, TradeIndia, and other sources.
- Conduct regular customer visits in industrial areas.
- Understand customer requirements and recommend suitable machinery or equipment.
- Give product presentations and coordinate machine demonstrations.
- Handle customer inquiries and follow up regularly for order conversion.
- Prepare and submit technical and commercial quotations.
- Negotiate pricing, payment terms, delivery schedules, and other commercial terms.




- Manage the complete sales cycle from lead generation to order closure.
- Build and maintain strong relationships with existing and new customers.
- Coordinate with the technical, production, service, accounts, and dispatch teams for smooth order execution.
- Maintain daily sales reports, customer visit reports, and sales pipeline updates.
- Update customer and opportunity details in CRM or sales tracking systems.
- Monitor competitor activities, market trends, and new business opportunities.
- Participate in industrial exhibitions, trade fairs, and customer events.
- Achieve monthly, quarterly, and annual sales targets.
- Support customers during installation and coordinate with the service team for after-sales requirements.

These responsibilities reflect common current roles in industrial machinery and capital-equipment sales, including lead generation, technical discussions, quotations, negotiations, customer visits, CRM management, demonstrations, and full-cycle B2B sales.

Required Qualification

- Diploma / B.E. / B.Tech in Mechanical, Production, Electrical, Industrial Engineering, or a relevant field.
- Alternatively, a graduate with strong experience in industrial machinery sales may be considered.

Work Location: In person

📌 Sales Engineer (Surat)
🏢 Sparkle Laser Technology
📍 Surat