We are looking for a creative, experienced and result-oriented Digital Marketing Executive to join our team immediately. The ideal candidate should have strong practical knowledge of Digital Marketing, SEO, GEO (Generative Engine Optimization), Social Media Marketing, Lead Generation, Content Creation and Campaign Management.

The candidate should also have valuable hands-on experience in Adobe Photoshop / Graphic Designing and be able to create engaging promotional creatives for digital campaigns.

Key Responsibilities
- Plan, execute and manage digital marketing campaigns across multiple platforms.
- Develop and implement SEO strategies to improve website visibility, rankings and organic traffic.
- Apply GEO (Generative Engine Optimization) strategies to improve brand visibility across AI-powered search and generative search platforms.
- Manage and grow social media platforms including Instagram, Facebook, LinkedIn and YouTube.
- Generate quality leads through digital marketing campaigns, social media and online channels.
- Conduct keyword research,



competitor analysis and content optimization.
- Create and optimize SEO-friendly and AI-search-friendly content.
- Monitor website, SEO and campaign performance using relevant analytics tools.
- Design promotional posts, banners, advertisements and other digital creatives using Adobe Photoshop.
- Plan and execute social media content calendars and promotional campaigns.
- Monitor campaign performance, identify opportunities and optimize campaigns for better results.
- Support brand awareness, engagement and conversion initiatives.
- Stay updated with Google algorithm updates, SEO trends, GEO developments, AI tools and digital marketing trends.

Required Skills
- Digital Marketing
- SEO
- GEO / Generative Engine Optimization
- Social Media Marketing
- Lead Generation
- Campaign Management
- Content Marketing
- Keyword Research
- Competitor Analysis
- Google Analytics / Google Search Console
- Meta Business Suite / Meta Ads

📌 Digital Marketing Specialist (Thiruvananthapuram)
🏢 Denkart
📍 Thiruvananthapuram