Role & responsibilities
- Design and develop marketing materials/ collaterals / videos/ tools and social media content for publishing
- Responsible for creating and delivering the plan and activity in all marketing channels including Social, PR, ATL, BTL and events
- Negotiate agent and vendor contracts for cost savings and optimal revenue and volume for the posting of advertisement.
- Consolidate and summarize all the expenditure by incurred by the ATL & BTL activities
- Collect all artwork or content from the agencies on time and get the approvel from senior management for publication.
- Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio
- Reach out to all agency managers to gain key insights into advertising possibilities.
- Identify decision-makers at specific mediums from the agencies and build relationships with to get best negotiating price.