Role: Sales Development Representative (SDR) – B2B SaaS

nCompany: Infrasity

nLocation: New Delhi (In Office)

About InfrasitynInfrasity works with DevTools and AI infrastructure startups on developer marketing and technical content. We help engineering companies turn their product work into discoverable content across blogs, documentation, videos, and AI visibility channels.

nOur clients include fast-growing startups in areas like AI infrastructure, platform engineering,

ndeveloper tools, and cloud automation.

Role OverviewnWe are looking for a Sales Development Representative (SDR) who will be responsible for generating qualified meetings with DevTools and AI startup teams.

nThis role focuses on outbound pipeline generation across email, LinkedIn, and ecosystem channels. You will identify relevant companies, craft targeted outreach campaigns, and book discovery calls with founders, CMOs, and DevRel leaders.

nYou will work closely with the founder to build and refine outbound strategy and messaging.

Key ResponsibilitiesOutbound Campaign Executionn

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- Execute targeted outbound campaigns using tools such as Apollo, YAMM, and Linkedin
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- Send cold email sequences and follow-ups to qualified prospects
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- Maintain daily outreach cadence across multiple mailboxes
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Prospect ResearchnIdentify companies using signals such as:

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- recently funded startups
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- hiring signals
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- competitor customers
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- YC / AI infrastructure startups
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- DevTools ecosystem companies
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nBuild and maintain prospect lists for outreach campaigns.





Campaign Testingn

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- Test subject lines, email body copy, and messaging angles
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- Iterate messaging based on open rates, reply rates, and engagement
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- Track performance across vertical campaigns such as:
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- AI infrastructure
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- AI agents
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- FinOps
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- Platform engineering
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- DevTools
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Pipeline TrackingnMaintain weekly reporting including:

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- emails sent
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- LinkedIn outreach
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- open rates
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- replies
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- meetings booked
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- campaign performance
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nWork with the team to refine messaging and improve conversion.

Tools UsednYou will regularly work with:

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- Apollo
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- YAMM
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- LinkedIn Sales Navigator
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- CRM tools
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- Email sequencing platforms
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Success MetricsnSuccess in this role will be measured by:

nWeekly

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- outreach volume across email and LinkedIn
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- reply rates
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- conversations started
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nMonthly

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- qualified meetings booked
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- pipeline opportunities created
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Ideal Candidatenn
- 1–2 years experience in SDR / outbound sales / BDR
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- Comfortable doing cold outreach at scale
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- Experience using Apollo, LinkedIn Sales Navigator, or similar tools
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- Solid written communication
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- Interest in DevTools, AI infrastructure, or SaaS startups
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nBonus if you have experience working with developer-focused companies.

Why Joinn

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- Work directly with the founder
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- Exposure to fast-growing DevTools startups
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- Opportunity to shape outbound GTM strategy
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- Fast learning environment
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📌 Sales Development Representative (New Delhi)
🏢 Infrasity
📍 New Delhi