- Call every distributor regularly.
- Take repeat orders.
- Check current stock levels.
- Identify fast-moving and slow-moving SKUs.
- Follow up on pending orders.
- Confirm whether orders have been dispatched/delivered.
- Follow up for outstanding payments.
- Maintain distributor-wise payment due dates.
- Escalate delayed payments to the Sales Manager/management.
- Inform distributors about schemes, offers and new products.
Retailer follow-up This can become particularly valuable as your distribution network grows.
The caller should
- Call existing retailers regularly.
- Check whether stock is available.
- Ask when they need the next order.
- Generate repeat orders.
- Identify retailers who have stopped ordering.
- Find out why they stopped buying.
- Coordinate with the field salesman/distributor for replenishment.
- Follow up after delivery.
- Record retailer complaints.
- Identify potential recent retailers and pass them to the field sales team.
The broader FMCG sales framework also emphasizes sales calls, handling receivables,
building retailer relationships and using technology/reporting tools. Payment collection follow-up For every distributor:
Invoice Due date Reminder Payment commitment Payment received Update records The telecaller should maintain a daily outstanding report.
Daily KPIs
- 50 to 80 meaningful calls/day
- Distributor follow-ups completed: 100%
- Pending payment follow-ups: 100%
- Retailer follow-ups: 30 to 50/day
- Orders generated
- Order value generated
- Payment commitments obtained
- Payments collected
- New retailer leads generated
- Pending complaints resolved/escalated
Preferred candidate profile
- Excellent telephone communication
- Good Kannada
- Basic English
- Basic Hindi
- Confidence speaking with distributors
- Ability to politely ask for payment
- Good convincing ability
- Basic Excel knowledge
- WhatsApp knowledge
- Ability to maintain customer records
- Good follow-up discipline
- Sales mindset
- Patience
- Ability to handle rejection
- Good memory/organization