Digital Marketing & Outreach Specialist
Company: RIITEK
Location: Pune, Maharashtra
Employment Type: Full-time
Department: Marketing & Business Growth
About RIITEK
RIITEK is a product-focused technology company specializing in portable display solutions and laptop screen extenders designed to improve productivity, multitasking, and mobility for modern professionals.
We are looking for a Digital Marketing & Outreach Specialist who can take ownership of digital growth, brand visibility, lead generation, influencer outreach, and partnership development.
Key ResponsibilitiesDigital Marketing
- Plan and execute digital marketing campaigns across social media, search, marketplaces, and other relevant channels.
- Develop strategies to increase brand awareness, website traffic, engagement, and conversions.
- Manage and optimize social media presence across platforms such as Instagram, LinkedIn, YouTube, and Facebook.
- Coordinate with content and design teams to create high-performing marketing assets.
- Monitor campaign performance and prepare regular performance reports.
- Conduct competitor, market, keyword, and audience research.
- Identify recent digital marketing opportunities and emerging trends.
Outreach & Lead Generation
- Identify and build relationships with influencers, creators, affiliates, communities, businesses, and potential brand partners.
- Conduct structured email, LinkedIn, and social media outreach.
- Develop outreach campaigns for influencers, technology creators, corporate buyers, resellers, and potential partners.
- Maintain and manage outreach databases and track communication, responses, follow-ups, and conversions.
- Generate qualified leads through outbound and digital channels.
- Follow up consistently and convert relevant prospects into business opportunities.
Influencer & Creator Marketing
- Research and shortlist relevant creators based on audience, engagement, content quality, and relevance.
- Negotiate collaborations and coordinate pro
📌 Digital Marketing and Outreach Specialist (Pune)
🏢 RIITEK
📍 Pune