Research & Strategy Intern (Asian F&B; Chain)

About UsCapra Asia is an emerging Asian-inspired food and beverage brand focused on creating unique experiences through bubble tea, specialty beverages, Asian cafe culture, and modern hospitality. We are building a brand that brings together the best elements of Asian cafes from countries such as Taiwan, Japan, Korea, Thailand, Singapore, and beyond.

Internship Details

- Duration: 30 Days
- Type: Internship
- Stipend: Unpaid
- Location: Remote
- Certificate: Provided upon successful completion

Role OverviewWe are looking for a Research & Strategy Intern who is passionate about cafes, food culture, customer experience, and brand building. Your role will be to research successful Asian cafe brands and help develop a unified strategy that combines the best aspects of their themes, store design, customer experience, menu presentation, and brand identity.

Key Responsibilities

- Research leading Asian cafe and beverage brands across different countries.
- Study cafe themes, interiors, customer experience, and store concepts.
- Analyze menu structures, product offerings, and pricing strategies.
- Research customer behavior and emerging cafe trends.
- Document findings in structured reports and presentations.
- Identify unique elements that make each brand successful.
- Compare different cafe concepts and create recommendation reports.




- Help build a centralized knowledge base for future store development.
- Contribute ideas for Capra Asia's brand experience and expansion strategy.

What You Will Learn

- F&B; industry research methodologies
- Brand strategy and positioning
- Customer experience design
- Cafe concept development
- Market analysis and competitor benchmarking
- Business documentation and strategic planning

Requirements

- Strong research and analytical skills
- Interest in food, beverages, cafes, and hospitality
- Good written communication skills
- Attention to detail
- Ability to organize information clearly
- Familiarity with Google Docs, Sheets, and Presentations is a plus

Perks & Benefits

- Internship Completion Certificate
- Hands-on exposure to building an F&B; brand from the ground up
- Opportunity to contribute directly to a growing startup
- Learn business strategy, branding, and customer experience design
- Versatile working hours
- Letter of Recommendation for outstanding performers

Internship GoalBy the end of the internship, the intern will create a comprehensive research report that combines the best practices, themes, store concepts, customer experiences, and operational ideas from leading Asian cafes into a single strategic framework that can support the growth of Capra Asia.

📌 Research & Strategy Intern (Asian F&B Chain) (India)
🏢 DigiNex Media
📍 India