Purpose & Overall Relevance For The Organization
ISC has to define the window concept & ISC for retail marketing calendar. Role is responsible for designing in-store fixtures and elements required for retail activation by taking inputs from Brand Marketing

Key Responsibilities
Functional;
- Own and drive the translation, adaptation and production of ISC elements as per given guidelines of global Retail Marketing Campaigns, Promotions and In-Store Communication tools
- Work closely with market Brand Marketing on the development of creative and ensure all necessary global CoE Mono-brand approvals are obtained
- Provide complete concept of a campaign including window and ISC
- Arrange a pilot for the concept and evaluate with key stakeholders i.e. Brand Marketing, Retail marketing and Visual Merchandizing
- Develop in-store communication elements based on store specific needs (eg. store directory, pathfinders etc.)
- Work within set budget controls
- Work closely with retail marketing and brand marketing to develop activation tools for specific campaigns/promotions




- Provide detailed guidelines on the finalized complete docket for VM team and vendors (where applicable)
- Train and brief the agency on the element requirements based on the marketing calendar
- Keep up to date on what recent innovations around materials and concepts being used by competition and other brands
- Review the effectiveness of ISC elements through regular feedback from Operations and Visual Merchandizing
- Ensure all ISC elements comply with global standards and provide a leading shopping experience for all customers
- Support the Visual Merchandising Manager to implement the Global Franchise visual merchandising standards and guidelines in all store concepts and formats within the specified region/area
- Ensure all stores within specified region/area comply with Global standards and guidelines and provide a leading shopping experience for all customers.
- Identify and communicate local store nee

📌 Assistant Manager Omnichannel Activation (Gurugram)
🏢 Adidas
📍 Gurugram