About Us

Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly creative, long-lasting, and comfortable products.

Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality.

Job Summary The Regional Sales Manager will be responsible for driving overall sales, revenue, market expansion, and profitability across the assigned region. The role involves leading the regional sales team, managing BA and Non-BA channels, strengthening distribution, and executing regional business strategies.

Key Responsibilities

- Drive regional sales, revenue, growth, and market share as per business targets.
- Develop and execute quarterly and annual sales plans and regional strategies.
- Lead and manage ASMs, sales teams, and BA operations across the region.
- Monitor BA store performance, outlet productivity, and overall channel growth.
- Drive business through BA, Non-BA, distributor, and other relevant channels.
- Manage distributor relationships, inventory, sales forecasting,



and market coverage.
- Identify new business opportunities, markets, stores, and strategic partnerships.
- Ensure effective execution of branding, promotional campaigns, and new product launches.
- Monitor regional sales performance, budgets, profitability, and key business metrics.
- Analyze primary and secondary sales data and implement corrective actions.
- Track market trends and competitor activities to identify growth opportunities.
- Work closely with cross-functional teams to ensure effective execution of regional business plans.
- Develop, coach, and drive high performance across the regional sales team.

Key Requirements

- Graduate; MBA/PGDM in Sales or Marketing preferred.
- 8–12 years of experience in Beauty, Cosmetics, FMCG, or a related industry.
- Strong experience in regional sales, channel/distribution management, and team leadership.
- Experience in managing BA operations, stores, distributors, and multiple sales channels.
- Strong analytical, business planning, communication, and leadership skills.

Key KPIs

- Regional sales and revenue growth
- Market share and business expansion
- BA and outlet productivity
- Channel and distribution growth
- Team performance and productivity
- Sales forecast accuracy
- Inventory and product availability
- Profitability and effective budget utilization

Skills: channel sales,revenue analysis,sales,revenue,beauty advisor,ba outlets,cosmetics

📌 Regional Sales Manager - General Trade (Kolkata)
🏢 Swiss Beauty
📍 Kolkata