YouTube & Instagram Script Writer / Content Strategist

Job Type: Full time, In-House

Location: New Delhi

Work Mode: Work From Office

Experience: Minimum 2–4 Years Preferred

About the Role

We are looking for a highly creative and experienced YouTube & Instagram Script Writer / Content Strategist who understands how to turn real-life footage, vlogs, ideas and stories into highly engaging digital content.

The candidate will work closely with a young fashion creator and her content/video editing team to develop compelling content for YouTube Vlogs, Instagram Reels, YouTube Shorts and occasional podcast/interview content.

This is not a traditional blog/content-writing position. We need someone who understands video storytelling, audience psychology, hooks, retention, trends and social-media content strategy.

Key Responsibilities
- Develop creative concepts and storylines for YouTube vlogs.
- Write structured, engaging scripts for YouTube long-form videos.
- Convert vlog footage and long-form ideas into high-retention Instagram Reels & YouTube Shorts.




- Write powerful first 2–3 second hooks that capture attention immediately.
- Build storytelling structures that improve watch time, retention, shares and engagement.
- Identify interesting moments from everyday activities and turn them into strong content ideas.
- Write natural scripts suitable for a young fashion creator/personal brand.
- Research current trends, viral formats, competitor content and audience interests.
- Develop Reel concepts, hooks, storytelling angles, captions and CTAs.
- Create content ideas around fashion, designing, behind-the-scenes, lifestyle, challenges, personal journey, brand building and vlogs.
- Write scripts for podcasts, interviews and conversational videos when required.
- Work closely with the creator, videographer and video editors to ensure the final edit follows the intended story.
- Review content performance and suggest improvements based on views, retention, watch time and

📌 YouTube & Instagram Script Writer / Content Strategist (Rajouri Garden)
🏢 Asora Fashion
📍 Rajouri Garden