Role & responsibilities

Digital Content QA

- Complete QA reviews of digital outbound marketing communications, including email, Rich Content Messaging, mobile messaging, landing pages, and related digital experiences.

- Review content for spelling, grammar, punctuation, formatting, consistency, and approved messaging.

- Check that campaign content aligns with approved copy, creative assets, campaign briefs, legal requirements, and brand guidelines.

- Perform rendering checks across required devices, browsers, email clients, and screen sizes.

- Validate that layouts, images, calls to action, buttons, and key content elements display correctly.

- Identify content, design, formatting, and rendering issues before campaign deployment.

Functional and Link Validation

- Test URLs, calls to action, tracking parameters, and deep links to ensure customers are directed to the intended destination.

- Validate that linked pages and digital journeys work as expected across mobile and desktop experiences.

- Check personalization fields, offer details, dates, disclaimers, eligibility messaging, and mandatory content for accuracy.

- Assist with testing responsive design behaviour and campaign journeys across relevant devices and platforms.

- Document issues clearly and accurately using agreed QA tools and tracking systems.

Preferred candidate profile

Must have skills

- Minimum of 2 years of experience managing QA of projects in an agency or consulting environment and working with deployment teams.

- Strong understanding of QA methodologies like Agile, Defect Management System, Quality Assurance and documentation.

- Prior knowledge of email testing platforms such as email on acid, litmus, or equivalent

- Strong written English skills, including spelling, grammar, proofreading, and attention to language quality.

- High attention to detail and the ability to identify inconsistencies in copy, formatting, links,



and visual presentation.

- Basic understanding of digital marketing communications, particularly email and mobile messaging.

- Ability to work from campaign briefs, requirements, checklists, and defined processes.

- Good organizational and time-management skills, with the ability to manage multiple tasks and deadlines.

- Clear written and verbal communication skills.

- Ability to work collaboratively and receive feedback constructively.

- Preferred prior experience as a QA Engineer, Software Tester, or a similar role.

Key Attributes

- Detail-oriented and quality focused.

- Organized, reliable, and able to work to deadlines.

- Curious, proactive, and willing to learn.

- Comfortable asking questions and escalating concerns when needed.

- Collaborative and supportive team member.

- Customer-focused, with an interest in delivering accurate, accessible, and easy-to-understand digital communications.

Good to have skills

- Working knowledge of MoEngage, Adobe Campaign Classic, SFMC, or equivalent email platform.

- Experience in both content, data testing, marketing automation and cross channel campaign

- Hands on knowledge of direct/web-based marketing campaigns and customer data and analytics

- Knowledge of segmentation and deployment services and digital marketing
- A thorough understanding of lead scoring and lead lifecycle management

- Should have working knowledge about smart campaigns, smart list targeting, scheduling, and setting up process flows

- Competency with Test plan formulation, creating test design specs, test matrixes and knowledge of tagging, deeplinking, and smart linking.

- Understanding of campaign management life cycle and execution process flow

- Robust knowledge of defect tracking, reporting and triaging with modern tools (TFS, DevOps, Spira, Jira)

- Experience working with common project management tools such as Smartsheet, Jira, Confluence, Microsoft Project, Slack, Workfront and Microsoft Teams

📌 Quality Analyst (Gurugram)
🏢 WPP Production
📍 Gurugram