Responsibilities
- Own retention strategy and execution for 15-30 D2C brands across categories and growth stages
- Audit and rebuild lifecycle journeys across WhatsApp, Email, and SMS flows
- Plan, execute, QA, and optimise campaigns and automations
- Build advanced segmentation, personalization, and retention workflows using AI-assisted operations
- Drive measurable retention revenue, repeat GMV, and ROI across merchant portfolios
- Analyse customer cohorts, repeat behaviour, AOV, seasonality, and campaign performance to generate actionable insights
- Leverage AI for segmentation queries, copy variants, reporting, QA, template translations, and post-campaign analysis
- Partner with Product, Strategy, and Customer Success teams to improve merchant outcomes and shape platform feedback loops
Requirements
- 3-6 years of experience in retention, lifecycle, or CRM marketing within D2C, SaaS, or agency environments
- Hands-on experience with platforms such as MoEngage, CleverTap, WebEngage, Netcore, Klaviyo, KwikEngage, LimeChat, Wigzo, or Interakt




- Strong understanding of lifecycle journeys, segmentation, cohort analysis, and retention metrics
- Strong analytical mindset with comfort in dashboards, spreadsheets, RFM analysis, and campaign performance tracking
- Strong campaign execution and copywriting instincts, especially for WhatsApp-led engagement
- AI-native operator comfortable using tools like ChatGPT, Claude, or similar AI systems in day-to-day workflows
- Strong understanding of D2C and eCommerce growth metrics including AOV, repeat cycles, COD vs prepaid behaviour, and retention levers
- Comfortable managing multiple merchant accounts in rapid-paced environments with high ownership
Required Skills
- AI led content
- AI led Retention Marketing
- AI led CRM Marketing

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📌 Manager - Retention Marketing (Bengaluru)
🏢 Gokwik Commerce Solutions
📍 Bengaluru