24 Aug
|
Position2
|
Bengaluru
24 Aug
Position2
Bengaluru
We are looking for a Strategic Planner (RevOps MOps-focused) who will bridge strategy and execution by aligning messaging, channels, and systems to drive full-funnel performance.
This role will own end-to-end planning of digital marketing programs, ensuring that messaging strategies are effectively translated into orchestrated campaigns by closely working with Performance Marketing, SEO, Web, Creative, and MOps while maintaining robust visibility into pipeline and revenue impact.
Key Responsibilities
1. Strategic Planning Messaging Frameworks
- Develop integrated messaging strategies aligned to business goals, personas, and buyer journey stages
- Define channel mix and campaign approach on integrated services accounts
- Ensure consistency of messaging across all touchpoints
2. Cross-Channel Orchestration
- Act as the central integrator by working with account managers across PA, SEO, Web, Creative, and MOps teams
- Translate strategy into executable campaign plans with clear deliverables and timelines
- Ensure seamless coordination and alignment across teams
3.
RevOps-Led Funnel Planning
- Map campaigns to full-funnel stages (Awareness Consideration Decision)
- Define success metrics across MQL, SQL, Opportunities, and Revenue
- Identify funnel gaps and optimize conversion pathways
4. Campaign Measurement Performance Insights
- Partner with MOps to ensure accurate tracking, attribution, and reporting
- Analyze performance across channels and campaigns to derive actionable insights
- Continuously refine strategies based on data and outcomes
5. Data-Driven Decision Making
- Leverage segmentation, cohort analysis, and engagement data to refine targeting and messaging
- Translate data insights into strategic recommendations for growth
6. ABM Target Account Strategy
- Support account-based marketing initiatives through strategic planning and targeting frameworks
- Align messaging and campaigns to high-value accounts and key personas
7. Sales Marketing Alignment
- Ensure
📌 Strategic Planning (Bengaluru)
🏢 Position2
📍 Bengaluru