Location : Mumbai

Reporting to : Assistant General Manager, Music Marketing

Key Responsibilities
- Own
end-to-end marketing
for film and non-film music launches across multiple projects simultaneously, from strategy to execution.
- Drive
360° development for key artists
, including brand positioning, content direction, and audience growth.
- Build and manage relationships with
artists, managers, and external stakeholders
to ensure seamless collaboration and execution.
- Develop
insight-led marketing plans
grounded in digital behavior, pop culture, and audience trends.
- Conceptualize and execute
integrated campaigns
across social, influencer, media, partnerships, and on-ground channels.
- Lead
content thinking across platforms
, ensuring work is culturally relevant, timely, and differentiated.
- Identify and act on
real-time opportunities
, including trends, moments, and collaborations, to maximize reach and engagement.
- Build and leverage partnerships with
creators, platforms, media partners, and vendors
to scale campaigns.
- Work closely with
internal teams




to align strategy and execution across all projects.
- Take full ownership of outcomes, driving
timelines, quality, and performance
with minimal supervision.
- Continuously track
market trends, campaign performance, and audience behavior
to refine strategy.

Skill Sets Required
- Strong understanding of
digital ecosystems, social platforms, and the influencer landscape
.
- High ownership mindset with the ability to
independently drive projects end-to-end
.
- Strong
creative thinking and idea-generation ability
, with a transparent sense of what works in pop culture.
- Proactive and solution-oriented, with the ability to
move quickly and make decisions in ambiguous situations
.
- Strong
communication and presentation skills
.
- Ability to identify and build the
right partnerships
to amplify campaigns.
- Data-informed thinking
with the ability to translate insights into action.
- Strong
organizational skills
and the

📌 Music Marketing (Mumbai)
🏢 Genetic Callnet Consultancy
📍 Mumbai