As a Frontliner - Projects (CBLS) at Jaquar, you will act as the brand ambassador within the builders segment in your assigned territory. Your primary responsibility will be to educate builders about Jaquars Complete Bathroom and Lighting Solutions (CBLS), ensure the inclusion of CBLS in project specifications, drive revenue generation, and provide proactive customer care services at project sites. You will be the key link between Jaquar and builders, fostering strong relationships, enhancing brand presence, and ensuring that Jaquar s products are effectively represented and adopted in various projects. Your role is pivotal in driving sales growth and maintaining Jaquar s reputation for quality and innovation in the market.

*Key Responsibilities*
- Create awareness and educate builders, architects/design teams, sales and marketing teams, MEP and procurement teams on the brand, company vision, and product details through presentations.
- Maintain a strong focus on promoting CBLS and provide comprehensive product information of each vertical, highlighting USPs, competition benchmarking,



and customer care services.
- Collect and record detailed information on all projects and sites being developed by builders using company-provided software.
- Mapping of complete builder universe.
- Offer multiple CBLS options tailored to builders project budgets and cost estimates.
- Secure specifications in BOQ and mock-ups at initial project stages.
- Pitch and upgrade emerging verticals to builders and ensure approval.
- Maintain price discipline and adhere to SOPs during price increases as declared by the company.
- Introduce and promote new products to builders, identify relevant projects, and educate key decision-makers about product features and perks.
- Secure BOQ and mock-ups for new products in identified projects.
- Ensure customer care support is provided during construction, coordinating service camps at project sites.
- Distribute catalogues and display hoardings at

📌 AM - SGS Projects (Ludhiana)
🏢 Aditya Institute Of Management Studies Research
📍 Ludhiana