Role Overview

We're looking for a Performance Marketing Manager who can take ownership of D2C e-commerce accounts and drive growth through a combination of strong performance marketing fundamentals, strategic thinking, data analysis, and client leadership. The ideal candidate has deep hands-on experience across Meta Ads and Google Ads, understands the business behind the numbers, and can translate campaign data into clear growth strategies. This is a client-facing managerial role where you will be responsible for account strategy, performance, client relationships, team guidance, and overall business outcomes. You should be comfortable working independently, managing multiple accounts, making strategic decisions, and taking complete ownership of the accounts you handle.
Key Responsibilities
- Performance & Growth Strategy: Own the overall performance marketing strategy for multiple D2C/e-commerce client accounts. Develop media plans, growth strategies, budget allocation frameworks, and channel strategies based on business objectives. Plan, launch, manage,



and optimize campaigns across Meta Ads and Google Ads, with exposure to other digital platforms where relevant. Drive revenue growth, profitability, ROAS, CAC, and other key business metrics across accounts. Identify growth opportunities across the funnel, including acquisition, retargeting, conversion, and customer retention. Lead experimentation through A/B testing, audience testing, creative testing, funnel optimization, and current campaign formats. Continuously analyze performance trends and proactively identify opportunities, risks, and areas for improvement.
- Account & Client Management: Own day-to-day relationships with assigned clients and act as the primary performance marketing point of contact. Lead weekly/monthly performance review meetings with clients. Present campaign performance, insights, recommendations, and growth plans clearly to clients. Understand client business goals and translate them into a

📌 Performance Marketing Manager (India)
🏢 367 Agency
📍 India