We’re Hiring: Senior Content Strategist / Copywriter
Location:
Noida, Sector 80
Company:
The Cinnamon Kitchen
How to Apply:
Send your resume to
[email protected]
Preference:
Immediate Joiner and previously worked with luxury, wellness, or FMCG brands
About The Cinnamon Kitchen
The Cinnamon Kitchen is a rapid-growing premium bakery brand , we’re redefining snacking with plant-based, organic, and gluten-free products from spreads and cookies to cakes and breads. Every product is crafted without preservatives, packed with nutrients, and designed for healthier everyday choices.
About the Role
You will be responsible for developing impactful, platform-specific copy that strengthens brand voice and drives engagement. From ad campaigns and emails to social media and founder-led content, you’ll craft words that connect, convert, and communicate TCK’s unique personality.
Key Responsibilities
Cross-Platform Copywriting
- Write performance ad copy for
Meta, Google, and Amazon
campaigns.
- Create content for
Instagram and WhatsApp
(grid posts, stories, captions,
and promotional messages).
- Draft compelling
campaign messaging, hero lines, and CTA variations
aligned with brand tone.
Founder-Led & Brand Storytelling
- Develop weekly or bi-weekly
LinkedIn content for the Founder (Priyasha)
— thought leadership, brand updates, and storytelling posts.
- Maintain a consistent tone across brand, founder, and product communication.
Collaboration & Content Strategy
- Collaborate closely with
designers and marketing team
to align visuals and copy for all digital assets.
- Support campaign ideation and content planning.
- Manage or brief
freelance blog writers
for long-form content when required.
- Develop and maintain a monthly content calendar aligned with marketing and product launches.
Key Performance Indicators (KPIs)
- CTR benchmarks: 2.5–4%+ on Meta ads.
- Month-on-month increase in Founder LinkedIn engagement.
- Email open rates ≥ 35% and CTR ≥ 5%.
- Consistent b
📌 Senior Content Strategist (Delhi)
🏢 The Cinnamon Kitchen
📍 Delhi