Job Summary

The Strategic Alliance Manager is responsible for driving hyperlocal brand visibility, institutional engagement, and student lead generation for StudyIn within their assigned territory. This role acts as a vital link between central marketing and local on-ground execution, ensuring campaigns translate effectively into branch-level growth and conversions.

The ideal candidate is a high-energy, execution-focused professional who excels at building relationships with schools, colleges, and coaching centers, whilst seamlessly managing community events and B2B partner engagement to boost student walk-ins and applications.

Key Responsibilities
- Institutional Partnerships & Relationship Management
- Strategic Outreach: Identify and build long-term relationships with schools, colleges, coaching institutes, and language academies within target catchment areas to strengthen regional presence.
- Partnership Activation: Activate and nurture key institutional accounts through well-defined engagement plans and continuous follow-through.
- Account Planning:



Maintain a structured pipeline of institutional partners, mapping their academic calendars to ensure timely and relevant engagement activities.
- Local Demand & Lead Generation
- Outreach Initiatives: Plan, coordinate, and execute a range of student outreach initiatives, including seminars, workshops, and webinars within partner institutions.
- Event Management: Organise and drive student participation for branch-level events, in-house education fairs, and university delegate visits.
- Activity Calendar: Calendarize the local city-level activities and monthly outreach schedules to ensure consistent market presence and effective resource deployment.
- Hyperlocal Marketing Execution
- Identify Local Branding Opportunities: Identify local branding opportunities including standees, posters, kiosks and outdoor branding.
- Offline Visibility Campaigns: Coordinate branch-level offline visibility campaigns near coaching

📌 Strategic Alliance Manager (Bengaluru)
🏢 SI-UK
📍 Bengaluru