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Experience: 4+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full time

We are looking for a commercially driven
Business Lead
to take end-to-end ownership of a growing consumer brand. This role is designed for an entrepreneurial leader who can think like a founder while leveraging established teams and resources across creative, performance marketing, technology, ecommerce operations, and business development.

You will be accountable for the brand's
strategy, P&L;, growth, profitability, customer journey, and day-to-day business decisions
. The ideal candidate combines strong analytical thinking with hands-on execution and is comfortable making decisions in an evolving, high-growth environment.

Requirements
Key Responsibilities
P&L; & Business Ownership
- Take complete ownership of the brand's P&L;, including revenue, margins, profitability, and growth
- Develop business plans and strategies to achieve sustainable revenue and profitability targets




- Monitor business performance and identify opportunities, risks, and areas requiring intervention
- Balance top-line growth with healthy margins and long-term business value

Brand & Growth Strategy
- Define the brand's overall strategy, priorities, positioning, and growth roadmap
- Develop customer acquisition and retention strategies across relevant channels
- Analyze customer behavior, market trends, and competitive activity to identify growth opportunities
- Work with performance marketing, creative, ecommerce, and technology teams to execute growth priorities
- Build and optimize the customer journey from acquisition through retention

Product & Merchandising
- Provide strategic direction on product launches, assortment, merchandising, and portfolio priorities
- Identify products or categories to launch, scale, improve, or discontinue
- Use customer and commercial data to guide product and merchandising dec

📌 Business Lead (Mumbai)
🏢 Weekday AI (YC W21)
📍 Mumbai