Job DescriptionJob Description:
nLead Generation is responsible for developing and executing strategies to identify, attract, and nurture potential customers. This role ensures a steady pipeline of qualified leads for the sales team through multi-channel campaigns, data-driven insights, and close collaboration with marketing and sales.
nKey Responsibilities:
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Strategy Development: Design and implement lead generation strategies across digital, social, email, and offline channels.n
Market Research: Analyze target markets, customer segments, and competitor activities to identify prospects.n
Campaign Management: Plan, execute, and optimize lead generation campaigns to maximize ROI.n
Lead Qualification: Establish processes for lead scoring and qualification to ensure quality leads are passed to sales.n
CRM Management: Maintain and update CRM systems (e.g., Salesforce, HubSpot)



for accurate lead tracking and reporting.n
Collaboration: Work closely with sales and marketing teams to align lead generation efforts with business objectives.n
Performance Analysis: Monitor KPIs, prepare reports, and recommend improvements for continuous growth.n
Innovation: Stay updated on emerging trends, tools, and technologies to enhance lead generation effectiveness.n

nEducational Qualifications
nBE+ MBA/ PGDM or MBA/ PGDM
nExperience Level (If applicable)
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Bachelor's degree in Marketing, Business, or related field.n
2+ years of experience in lead generation, demand generation, or digital marketing.n
Robust knowledge of CRM systems and marketing automation tools.n
Kannada and Tamil language is a mustn

📌 Lead Generation Executive Karnataka
🏢 Manipal Technologies
📍 Karnataka