Job DescriptionWe are looking for a Creative Strategist who lives and breathes consumer brands, content and culture.
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nSomeone who instinctively notices a great ad. Someone who knows what brands are doing right, what feels dated, what is starting to trend and, more importantly, why something works with an audience.
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nThis is not a role for someone who simply wants to make more content.
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nWe are looking for someone with solid creative taste, sharp consumer understanding and the ability
n to turn insights into ideas. You should be equally comfortable thinking about a campaign, writing a copy
nline, breaking down a reel, spotting a cultural trend or explaining why a particular creative will—or won't—
nresonate with a 20-year-old.
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nYou will play a key role in shaping how the brand communicates across social media, campaigns, digital
nplatforms and other consumer-facing touchpoints.
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n What You’ll Do
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n1. Own Creative Strategy
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Develop creative ideas and strategies across campaigns, social media, digital and brand initiatives.n




Translate business objectives into consumer-relevant creative communication.n
Develop creative territories, concepts and campaign ideas that are distinctive and relevant.n
Work closely with designers, video teams, copywriters and marketing teams to bring ideas to life.n
Ensure that creative output is not just aesthetically good, but has a clear consumer insight andn
strategic thought behind it.n

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n2. Understand the Consumer
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Develop a deep understanding of the 18–30-year-old consumer—their aspirations, behavior,n
language, interests, culture and attention patterns.n
Understand what makes people stop scrolling, engage, share, save and remember.n

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n3. Build Creative Taste
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Develop and maintain a solid point of view on what valuable creative looks like for the brand.n
Challenge work that feels generic, derivative, overly promotional or disconnected from the aud

📌 Creative Strategist Kolkata
🏢 Leveraged Growth
📍 Kolkata