Key Responsibilities

- Set up, manage, and optimise paid campaigns across Google Ads and Meta Ads for multiple client accounts
- Own daily budget pacing, bid strategy, audience targeting, keyword/search-term hygiene, and campaign optimisation
- Coordinate conversion tracking with Technology using GA4, GTM, Google Ads tags, and Meta Pixel/CAPI requirements
- Work with Design and Content teams on creative briefs, ad-copy tests, and landing-page improvement opportunities
- Monitor core performance metrics including CPL/CPA, ROAS, CTR, CVR, impression share, frequency, and lead quality
- Prepare transparent weekly/monthly performance summaries with actions, not just platform exports
- Maintain account hygiene, naming conventions, change logs, and QA before campaign launches

Must-Have Skills / Screening Criteria





- Hands-on working knowledge of Google Ads and Meta Ads Manager
- Strong understanding of campaign objectives, bidding, targeting, attribution, and conversion tracking
- Able to interpret performance data and explain what action should be taken next
- Strong Excel/Google Sheets skills for pacing, analysis, and reporting
- Comfortable managing multiple accounts and budgets with high attention to detail

Good to Have

- Google Ads and/or Meta Blueprint certifications
- Lead-generation experience in education, services, or high-consideration categories
- Exposure to LinkedIn Ads, programmatic, Performance Max, or offline conversion imports

.

Benefits

📌 PPC Executive (Maharashtra)
🏢 GladOwl Web Solutions
📍 Maharashtra