Job Overview

We are looking for a

PPC Executive to plan, execute, monitor, and optimize paid advertising campaigns across

Google Ads and Meta Ads

. The ideal candidate should have hands-on experience in campaign management, audience targeting, conversion tracking, budget optimization, performance analysis, and generating actionable insights to improve

ROAS, reduce CPL, and drive quality leads/conversions

.

Key Responsibilities

- Plan, create, execute, and manage PPC campaigns across

Google Ads and Meta Ads

.

- Conduct keyword research and identify relevant keywords using tools such as

Google Keyword Planner

.

- Develop and optimize campaign structures, audience targeting, ad copies, creatives, bidding strategies, and budgets.

- Monitor campaign performance and optimize campaigns to improve

ROAS, CPL, conversions, and overall ROI

.

- Manage paid media budgets effectively in line with business objectives.

- Set up and monitor conversion tracking, pixels, and other campaign tracking requirements.

- Analyze campaign data and identify trends, opportunities, and areas for improvement.

- Conduct

A/B testing of ads, audiences, landing pages, and campaign strategies.

- Work closely with creative and marketing teams to develop performance-focused ad creatives and messaging.

- Prepare regular performance reports and dashboards using





GA4, Looker Studio, Excel, and advertising platform reports

.

- Track weekly targets against actual performance and take corrective actions where required.

- Analyze the complete marketing funnel to improve lead quality, conversion rates, and campaign efficiency.

- Stay updated with Google Ads, Meta Ads, industry trends, platform changes, and emerging paid-media practices.

- Provide data-driven recommendations to improve campaign performance and support business growth.

Required Skills

- Hands-on experience with

Google Ads and Meta Ads Manager

.

- Strong understanding of

PPC and paid media campaign management

.

- Knowledge of keyword research, audience targeting, bidding, budget allocation, and campaign optimization.

- Understanding of conversion tracking, Google Analytics 4, Google Tag Manager, and Meta Pixel

.

- Experience with campaign performance metrics such as

CTR, CPC, CPL, CPA, Conversion Rate, and ROAS

.

- Good analytical and problem-solving skills.

- Strong reporting and data interpretation abilities.

- Working knowledge of

Looker Studio and MS Excel

.

- Ability to perform A/B testing and make data-driven optimization decisions.

- Positive communication and interpersonal skills.

📌 PPC Executive (Mumbai)
🏢 SIB Infotech - Digital Marketing Services Agency
📍 Mumbai