Job Description

Nielsen is looking for a Senior Marketing, SEO to lead the organic search and content strategy efforts on Nielsen.com. Operating at the intersection of technical search and creative storytelling, you will be the primary driver of our organic growth engine. Reporting to the Director, Website Strategy, you will be responsible for defining the technical requirements for discoverability and scaling a content strategy that succeeds in the age of LLM-driven search (AIO) and traditional search engine algorithms. You will serve as a strategic partner to Creative, Tech, and Demand Gen teams to ensure our insights are not only discoverable but authoritative. We need someone who is hands-on, aggressive in testing, and laser-focused on growth. If you possess a high degree of strategic vision, technical SEO fluency, and thrive in an workplace defined by rapid iteration and data-backed decision-making, this role is for you.

Responsibilities

Strategic SEO Content Planning




- Develop and own the overarching SEO and content strategy for Nielsen.com and owned digital sites in collaboration with the Director of Web Strategy.
- Develop a roadmap and drive execution of SEO initiatives to meet aggressive business goals for organic growth.
- Apply a metrics-driven approach to help inform content creation, generate insights, and make data-driven decisions to optimize performance.
- Collaborate with the Creative and Content Teams to produce new and revise existing content in creative, attention-grabbing ways that satisfy both human intent and LLM-driven search preferences.

Technical SEO Discoverability
- Define the technical SEO workstream across all site properties, partnering with Web Ops Team, Developers and Data Science to highlight business needs for enhancements.
- Architect search-friendly information structures that support digital journeys and aid users in accomplishing goals intuitively.
- Serve as the technical lead for site architecture, schema markup, and p

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