Key Responsibilities (KPI)
Trade Strategy & Planning
Create and execute annual trade marketing plans for General Trade (GT).
Work with sales teams to set channel strategies, targets, and activity plans.
Use market and competitor insights to guide decisions.
GT Channel Activation
Plan and run trade promotions, activations, and in-store visibility.
Ensure smooth execution of current product launches in GT channels.
Manage branding materials like POS and promotional assets.
Sales & Distributor Support
Support sales teams and distributors with schemes, tools, and materials.
Ensure distributors correctly implement trade plans.
Track performance of schemes and improve where needed.
Merchandising & Visibility




Ensure proper merchandising and planogram compliance.
Oversee display units and branding at retail outlets.
Maintain consistent brand visibility across GT stores.
Budget Management
Manage trade marketing budgets efficiently.
Track spending and ensure valuable return on investment (ROI).
Market Insights & Reporting
Visit markets regularly to understand retailer and consumer behavior.
Monitor competitors and adjust strategies accordingly.
Share regular reports on performance, insights, and ROI.

📌 Trade Marketing Manager Gt Chennai
🏢 Saaki Argus And Averil Consulting
📍 Chennai