Performance Marketing Specialist

We are looking for a Performance Marketing Specialist who is data-driven, creative, and experienced in scaling paid digital campaigns. The ideal candidate should have hands-on expertise in Meta Ads and Google Ads, with a strong understanding of e-commerce performance, customer acquisition, conversion optimization, and ROAS.

Key Responsibilities

* Plan, launch, manage, and optimize Meta Ads across Facebook and Instagram

- Plan and manage Google Ads campaigns
- Manage Sales, Leads, Retargeting, Remarketing, Advantage+ and Performance Max campaigns
- Monitor key performance metrics including ROAS, CPA, CPP, CTR, CPC, CPM, CVR and CAC
- Optimize campaigns daily to improve profitability and reduce customer acquisition costs
- Conduct audience research, competitor analysis and campaign testing
- Build and optimize retargeting and funnel-based advertising strategies
- Perform A/B testing of creatives, audiences, offers, landing pages and campaign structures
- Identify winning creatives and coordinate with the design and content team for recent performance-focused ad creatives
- Analyze customer journeys and identify opportunities to improve website conversion rates
- Work closely with the e-commerce and marketing teams on offers, promotions, product launches and sales campaigns
- Track and analyze campaign performance using Meta Ads Manager, Google Ads, GA4 and Shopify Analytics
- Ensure accurate tracking through Meta Pixel, Conversion API, Google Analytics and GTM
- Prepare daily, weekly and monthly performance reports with actionable insights




- Scale profitable campaigns while maintaining targeted ROAS and CAC
- Stay updated with advertising platform changes, new features, trends and competitor strategies

Required Skills

* Strong hands-on experience with Meta Ads Manager and Google Ads
- Strong understanding of e-commerce and D2C performance marketing
- Experience managing and scaling paid advertising budgets
- Excellent understanding of ROAS, CAC, CPA, CPP, CTR, CPC, CPM and conversion rates
- Knowledge of GA4, GTM, Meta Pixel and Conversion API
- Familiarity with Shopify and e-commerce analytics
- Strong analytical and problem-solving skills
- Ability to interpret campaign data and make quick optimization decisions
- Understanding of performance creatives, hooks, UGC and ad copy
- Strong communication and coordination skills

Experience

2–5 years of relevant experience in Performance Marketing, Paid Media or Digital Advertising, preferably with an e-commerce or D2C brand.

Job Details

Position: Performance Marketing Specialist Department: Digital Marketing / E-commerce

Employment Type: Full-Time

Industry: E-commerce / D2C / Fashion & Lifestyle

Who We Are Looking For

We are looking for someone who goes beyond simply running ads. The right candidate should understand numbers, identify growth opportunities, test new strategies, scale winning campaigns and take complete ownership of paid marketing performance. If you are passionate about performance marketing, data-driven growth and scaling e-commerce brands, we would love to hear from you.

- Apply now or share your CV with us.

📌 Performance Marketing Specialist (New Delhi)
🏢 Denmonk
📍 New Delhi