Key Responsibilities:

Digital Campaign Management

- Plan and manage paid advertising campaigns across Google Ads, LinkedIn Ads, and other relevant digital platforms.
- Conduct keyword research, audience research, campaign structuring, and budget planning.
- Monitor campaign performance and make data-based adjustments to improve efficiency.
- Manage campaign budgets and ensure appropriate allocation across campaigns.

Lead Generation

- Develop digital campaigns aimed at generating relevant business enquiries.
- Coordinate with the sales and business development teams to understand lead requirements.
- Monitor incoming leads and identify opportunities to improve lead relevance and conversion.
- Assist in developing landing pages, enquiry forms, and campaign-specific content.

Analytics & Tracking

- Set up and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Track important campaign metrics such as impressions, clicks, conversions, cost per lead, conversion rate, and lead quality.
- Maintain regular campaign performance reports using Excel or Google Sheets.
- Coordinate CRM and marketing platform integrations where required.

Campaign Optimization

- Conduct A/B testing of advertisements, landing pages, messaging, and audience segments.
- Identify underperforming campaigns and implement corrective measures.
- Analyse campaign data to identify trends and opportunities for improvement.
- Work with the content and design teams to improve advertising creatives and messaging.

Reporting

- Prepare weekly and monthly digital marketing performance reports.
- Present campaign insights and recommendations to the management team.




- Maintain accurate records of campaign expenditure, leads, conversions, and performance.

Required Qualifications & Skills:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred.
- 2–5 years of relevant experience in performance marketing, digital marketing, or B2B lead generation.
- Hands-on experience with Google Ads and LinkedIn Campaign Manager.
- Working knowledge of Meta Business Suite is preferred.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Good understanding of conversion tracking and digital marketing analytics.
- Proficiency in Excel or Google Sheets for campaign reporting and analysis.
- Good written and verbal communication skills.
- Ability to analyse campaign data and make practical, data-driven decisions.

Preferred Experience

Experience in any of the following sectors will be an advantage:

- Engineering and infrastructure
- Solar EPC
- Fire protection and safety systems
- Industrial projects
- Water and wastewater treatment
- B2B products and services

Key Performance Indicators:

Performance will be evaluated based on relevant business and marketing objectives, including:

- Quality and consistency of qualified business leads generated.
- Campaign efficiency and cost management.
- Conversion rates across digital campaigns.
- Contribution of marketing-generated leads to the sales pipeline.
- Accuracy and timeliness of marketing reports.
- Continuous improvement in campaign performance.

Pay: ₹15,000.00 - ₹20,000.00 per month

Advantages

- Paid time off
- Provident Fund

Work Location: In person

📌 Performance Marketing Specialist (Howrah)
🏢 Bharat Engineering And Services Private
📍 Howrah