Company Description PPStack is a global EdTech brand focused on reimagining the future of education by equipping students, professionals, and organizations with future-ready digital skills. The company combines artificial intelligence, technology, and innovative teaching methods to deliver smarter, faster, and more impactful learning experiences. PPStack’s ecosystem spans AI-powered learning platforms, crash courses, corporate training, career coaching, digital branding, and technology consulting, all designed to bridge the gap between education and industry.

Trusted by learners worldwide, PPStack drives transformation across education, careers, digital growth, and technology innovation while supporting institutions and enterprises through advisory, research, and collaborative programs.

Role Description The Performance Marketing role at PPStack is a full-time remote position responsible for planning, executing, and optimizing digital campaigns across multiple channels to drive learner acquisition, engagement, and conversion. Day-to-day responsibilities include managing paid media campaigns (such as search, social, and display), monitoring performance metrics, and using data insights to refine targeting, messaging, and budget allocation. The role involves conducting market and audience analysis, collaborating with content and product teams to align campaigns with business goals, and running experiments (A/B tests) to improve funnel performance.

The Performance





Marketing professional will also track KPIs, prepare performance reports, and recommend strategic improvements to maximize ROI and support PPStack’s growth in EdTech, career services, and digital solutions.

Qualifications

- Candidates should possess strong Communication and Customer Service skills to coordinate with internal teams, understand learner needs, and ensure transparent, effective campaign messaging.
- Candidates should possess Market Research and Marketing Strategy skills to analyze target audiences, competitive landscapes, and performance data, and to design high-impact campaigns.
- Candidates should possess Sales-related skills to align performance marketing efforts with lead generation, conversion goals, and revenue growth objectives.
- Candidates should possess experience with digital advertising platforms (e.g., Google Ads, Meta Ads), analytics tools (e.g., Google Analytics, attribution platforms), and A/B testing methodologies.
- Candidates should possess strong quantitative and analytical abilities, including proficiency with spreadsheets or BI tools, to interpret data and optimize campaigns.
- Candidates should possess the ability to work independently in a remote environment, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced setting.
- Relevant experience in EdTech, education, or SaaS marketing, and a bachelor’s degree in Marketing, Business, Analytics, or a related field, are beneficial.

📌 Performance Marketing (India)
🏢 PPStack
📍 India