Location:

Mumbai (On-site)

Company:

Tipple Works Co.

Role Overview

We’re looking for a Performance Marketing Executive (Junior)

to manage and optimise paid campaigns across platforms like Meta Ads Manager and Google Ads — while also supporting quick commerce growth across platforms like Swiggy and Blinkit.

This role blends ads + marketplace performance

, making it ideal for someone who wants to work at the intersection of digital media, commerce, and brand growth

.

Key Responsibilities 1. Paid Ads (Core Performance Marketing)

- Set up and manage campaigns across:
- Meta Ads Manager (Facebook, Instagram)
- Google Ads (Search, Display, YouTube)
- Structure campaigns across funnels:
- Awareness
- Consideration
- Conversion

2. Quick Commerce & Marketplace Growth

- Work on brand visibility and performance across:
- Swiggy
- Blinkit
- Amazon
- Support:
- Product listing optimisation (titles, images, descriptions)
- Banner planning and in-app visibility
- Offer and discount strategy
- Track:
- Conversion rates
- Order volumes
- Platform-led campaign performance

3. Targeting & Audience Strategy

- Build and refine audiences:
- Geo-targeting (example: Bangalore, Mysore clusters)
- Interest and behaviour targeting
- Set up:
- Retargeting flows
- Lookalike audiences
- Custom audience segments

4. Creative & Copy Coordination

- Work with creative team on:
- Ad copies (primary text, hooks, CTAs)
- Formats: carousel, video,



static
- Suggest improvements based on performance insights
- Align creatives with platform (ads vs marketplace)

5. Performance Optimisation

- Monitor key metrics:
- CTR, CPC, CPA, ROAS
- Optimise:
- Budgets
- Creatives
- Audiences
- Run A/B tests across ads and offers

6. Reporting & Insights

- Share weekly/monthly performance reports:
- Campaign performance
- Marketplace insights
- Key learnings + next steps
- Maintain dashboards (Google Sheets / Looker Studio)

Requirements Must Have

- 1–3 years experience in digital marketing / performance marketing
- knowledge of:
- Meta Ads Manager
- Google Ads
- Strong analytical mindset
- Using AI to leverge spend ads
- Comfortable with Excel / Google Sheets

Positive to Have

- Exposure to:
- Swiggy / Blinkit dashboards
- Understanding of:
- Conversion tracking (Pixel, events)
- Google Analytics
- Worked on hospitality / F&B; / alcobev / lifestyle brands

What We’re Looking For

- Execution-first mindset (can actually run campaigns, not just talk strategy)
- Detail-oriented (small errors = wasted budget)
- Curious and data-driven
- Fast learner, comfortable in an agency environment

What You’ll Work On

- Premium hospitality and lifestyle brands
- Experience-led campaigns (bookings, footfall, events)
- Full funnel + hyperlocal targeting + commerce integrations

📌 Performance Marketing Manager (Mumbai)
🏢 Tipple Works
📍 Mumbai