Performance Marketing Executive & Shopify Developer

Company: ZIK Digital LLP

Location: Goregaon East, Mumbai

Employment Type: Full-Time

Work Location: In Person

Experience: 3–5 Years

About ZIK Digital LLP

ZIK Digital LLP is a 360° digital marketing agency specializing in Performance Marketing, Social Media Marketing, Website Development, Branding, SEO, and Creative Services. We help brands grow through innovative digital strategies and performance-driven solutions.

Job Summary

We are looking for a Performance Marketing Executive with Shopify knowledge who has strong hands-on experience in managing paid advertising campaigns and understands e-commerce growth.

The ideal candidate should be strong in Meta Ads and Google Ads, campaign optimization, analytics, conversion tracking, and performance reporting. They should also have working knowledge of the Shopify backend to manage products, collections, website content, basic website updates, and marketing integrations.

Key Responsibilities

Performance Marketing – Primary Responsibility

Plan, execute, and manage Meta Ads and Google Ads campaigns.

Develop performance marketing strategies to generate leads, sales, and revenue.

Monitor and optimize campaigns based on ROAS, CPA, CTR, CPC, conversions, and revenue.

Conduct audience research, campaign testing, and budget optimization.

Perform A/B testing of creatives, audiences, ad copies, and landing pages.

Set up and monitor Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.

Analyze campaign and website data to identify opportunities for improvement.

Coordinate with the creative and social media teams for ad creatives and campaigns.

Prepare weekly and monthly performance reports with actionable insights.

Identify issues affecting campaign performance and recommend solutions.





Work on e-commerce campaigns with a focus on improving sales and ROAS.

Shopify – Secondary Responsibility

Manage and update the Shopify backend.

Upload and manage products, collections, pricing, images, and website content.

Make basic changes to Shopify themes and website sections.

Manage Shopify apps and marketing integrations.

Create and update basic landing pages.

Make basic HTML/CSS/Liquid changes where required.

Check website functionality and identify technical issues.

Coordinate with the development team for complex Shopify development work.

Support website optimization for better conversion rates and user experience.

Requirements

3–5 years of experience in Performance Marketing, preferably with e-commerce brands.

Strong hands-on experience with Meta Ads and Google Ads.

Good understanding of campaign optimization, audience targeting, budget management, and performance metrics.

Strong knowledge of GA4, GTM, Meta Pixel, and conversion tracking.

Understanding of e-commerce funnels, sales campaigns, and CRO.

Working knowledge of the Shopify backend.

Ability to manage products, collections, apps, content, and basic website changes on Shopify.

Basic knowledge of HTML, CSS, and Liquid is preferred.

Strong analytical and problem-solving skills.

Good communication and coordination skills.

Digital marketing agency experience is preferred.

Key Skills

Meta Ads | Google Ads | Performance Marketing | E-commerce Marketing | ROAS | CPA | Conversion Tracking | GA4 | GTM | Meta Pixel | CRO | Shopify | Shopify Backend | HTML | CSS | Liquid

Ideal Candidate

We are looking for someone who is solid in Performance Marketing first and has working knowledge of Shopify. The candidate does not need to be a full-time Shopify developer but should be comfortable working on the Shopify backend and handling basic website-related tasks independently.

Pay: ₹13,159.89 - ₹59,633.84 per month

Work Location: In person

📌 Performance Marketing and Shopify Developer (Goregaon)
🏢 Zik digital
📍 Goregaon