Job Title: Performance Marketer

Job Type: In-office (we prefer in-office)

Workings Hrs: Full-Time (10:30 am - 7:00 pm)

Working Days: Monday to Saturday

Salary: ₹20,000 – ₹25,000 per month

Experience: Between 1-3 years (Agency experience mandatory)

About The Role

We are looking for an experienced and performance-driven Performance Marketer to join our growing team at Fx Retina. The ideal candidate will have a proven track record of managing high-budget lead generation & D2C/E.com campaigns and optimizing them for maximum ROAS.

Key Responsibilities

- Connect with clients and manage the complete onboarding process, including gathering business details, gaining access to or creating Meta & Google Ads assets, and understanding the client’s business to develop a tailored strategy and execution plan.
- Plan, execute, and optimize Meta & Google Ads campaigns for Lead Generation and D2C clients.
- Manage ad budgets of at least ₹70,000–₹90,000 per client per month. (This is the minimum; candidates with experience handling higher budgets—especially scaling clients from low budgets to ₹10–12 lakhs/month—will be preferred.)
- Conduct keyword research, create ad copies, and perform A/B testing.
- Monitor and analyze campaign performance using Google Ads and Google Analytics.
- Generate performance reports and provide actionable insights.
- Create Ideal Customer Profiles (ICP) and customer personas based on the brand, product, or services being advertised.
- Develop or suggest offers and packages tailored to the ICP for client approval using AI tools like Chat GPT or Gemini.
- Ad copy ideation and content creation for various ad formats, including UGC videos, storytelling video ads, and photo ads.
- Plan, strategize, and launch Meta Ads campaigns, while continuously monitoring, optimizing, and scaling for performance.
- Monitor and analyze campaign performance using other tracking tools.
- Generate performance reports and provide actionable insights.




- Stay updated with the latest Meta & Google Ads trends, best practices, and policy changes.

Only Apply If You Meet Below Requirements

- Digital Marketing Agency experience: Min. 1 year.
- Candidates must be actively working with their current agency. We prioritize those who are currently employed over those who are on a notice period or have been unemployed for an extended period.
- Proven track record of managing high-budget lead generation and D2C campaigns.
- Must be managing a minimum of 10–12 clients running Google Ads or Meta Ads campaigns.
- Experience working with clients in industries such as real estate, clinics, hospitals, healthcare, or B2B businesses is preferred.
- Strong understanding of all Google and Meta ads important metrics
- Proficiency in Google Ads, Google Analytics, and related tools
- Experience managing multiple client accounts simultaneously
- Strong understanding and execution skills of conversion tracking setup.

Job Types: Full-time, Permanent

Agency Description

Agency: Fx Retina Digital Marketing Agency

Office Address: Second floor, D-2003, adjoining Recent Dana Pani, Block D, Indira Nagar, Lucknow, Uttar Pradesh 226016

Current Team Size: 15+

Our services include: We specialize in Meta Ads, Google Ads, Social Media Marketing (AI-based content creation), Video Editing, Graphic Design, SEO, and AI Automation services and products.

Our Clients: 50+ (working in industries like healthcare, clinic and salon chains, real estate, D2C and B2B businesses)

Why Fx Retina: We offer both work-from-home and in-office roles, a fixed salary, and performance-based incentives every six months. Creating a win-win situation for both the team and the agency. Our promise to you is that you’ll work only with top-notch, scalable brands only. Most importantly, we believe in constantly experimenting.

Instagram: https://www.instagram.com/fxretina/

Linkedin: https://www.linkedin.com/in/aditya-singh-fxretina/

Skills: performance marketing,lead generation,google ads,conversion tracking,google analytics,meta ads

📌 Performance Marketer (Lucknow)
🏢 Fx Retina - Performance Marketing Agency
📍 Lucknow