23 Aug
|
Locobear
|
Richmond Town
23 Aug
Locobear
Richmond Town
Designation: Marketing Manager
Key Responsibilities:
Strategic & Campaign Planning
Assist in developing annual and monthly marketing plans across brand portfolios.
Manage a monthly marketing budget and oversee campaign execution across performance marketing, SEO, social media, loyalty programs, referral programs, online sales, marketing events, brand & government partnerships, marketing automation, CRM, PR, and collaborations.
Coordinate with internal teams, external partners, and other stakeholders to ensure timely delivery of all marketing initiatives.
Team Coordination & Leadership
In this role, one is expected to effectively coordinate wth various PoCs and stakeholders both internal and external to the company who may be based remotely and in other time zones.
Supervise and guide Marketing Executives in daily activities and project execution.
Ensure alignment between senior management objectives and on-ground implementation.
Review work outputs from team members to maintain quality and brand consistency.
Cross-Channel Marketing Management
Oversee digital marketing activities including broadcasting, SEO, paid media campaigns, influencer collaborations, and social media content planning.
Support loyalty and referral program strategy and implementation.
Ensure PR activities, award submissions, and brand partnerships are executed smoothly.
Reporting & Analysis
Review performance reports submitted by executives, ensuring insights are actionable and aligned with business KPIs.
Present monthly marketing performance summaries to senior management.
Monitor competitor activities and industry trends.
Brand Governance
Maintain consistent brand identity across campaigns, touchpoints, and communication channels.
Ensure all marketing material adheres to guidelines and quality standards.
Qualifications & Requirements
Bachelor’s degree in Marketing, Business, Communications, or related field
Experience working with remote teams, and for stakeholders in the USA.
5–8 years of marketing experience, including at least 3–4 years in the USA (or for B2C clients in the USA) and 1–2 years in a supervisory role.
Solid understanding of multi-channel marketing, digital tools, and brand management.
Excellent communication, coordination, and project management skills.
Pay: ₹900,000.00 - ₹1,400,000.00 per year
Perks:
Health insurance
Paid time off
Provident Fund
Work Location: In person
📌 Marketing Manager Us Experience Mandatory Richmond Town
🏢 Locobear
📍 Richmond Town