Outreach Planning and Execution:

- Develop and implement outreach strategies to promote the MS in AI Program.
- Identify and establish relationships with key stakeholders, including academic institutions, industry partners, and community organizations.
- Plan and execute the annual outreach calendar, including events, campus visits, presentations, information sessions, meet-ups, and webinars.
- Nurture leads through personalized communication and follow-ups.
- Collaborate with marketing and communication teams to create effective outreach materials.
- Coordinate with university leadership, faculty and administrative staff to align outreach efforts with the program's goals.
- Track and analyze outreach metrics such as inquiry volume, event attendance, lead-to-applicant conversion, and yield, using data to continuously refine strategy.
- Manage the regional outreach budget, including vendor selection, event logistics, and cost tracking, to ensure efficient use of resources.
- Represent Company at education fairs, industry conferences, and partner events across South India to build brand visibility.

Applicant Support and Counselling:

- Engage with prospective candidates to discuss the unique offerings of the MS in AI Program.
- Act as a point of contact for prospective students, assisting them through the application and admission process.
- Conduct one-on-one and group counselling sessions to address candidate queries on curriculum, career outcomes, financing, and scholarships.
- Guide applicants through document submission, interview scheduling, and offer follow-up in coordination with the admissions team.
- Maintain regular,



empathetic communication with applicants at each stage of the funnel to improve conversion and candidate experience.

Data Management and Reporting:

- Maintain accurate and up-to-date records of leads, applicants, and outreach activities in the CRM system.
- Prepare regular reports and dashboards on outreach performance for the Senior Program Manager and program leadership.
- Use data insights to identify high-potential regions, institutions, and channels for targeted outreach.

Education and Experience:

- Post-graduation in marketing/sales or related field is preferred.
- 5+ years of experience in outreach, admissions, marketing, or a related field. Candidates with good technical experience and exposure to marketing/outreach can also be considered.
- Experience in organizing and executing events and presentations.
- Prior experience in the education sector, ed-tech, or higher-education admissions/counselling is a strong plus.
- Familiarity with CRM and outreach tools (e.g., Salesforce, Zoho, HubSpot) is desirable.
- Willingness to travel extensively within South India, including to Bengaluru, Hyderabad, Chennai, and Pune, and occasionally beyond.

Skills:

- Excellent communication, presentation, and interpersonal skills.
- Robust organizational and multitasking abilities.
- Analytical skills and a creative mindset.
- Ability to work in a dynamic, start-up environment.
- Strong relationship-building and stakeholder management skills across academic, industry, and community networks.
- Comfort with data-driven decision-making, including tracking funnel metrics and reporting on outreach ROI.
- High degree of ownership, self-motivation, and comfort working independently while based in the field.
- Proficiency in English is required; fluency in regional South Indian languages is an advantage.

📌 Outreach Manager (Hyderabad)
🏢 People and Culture Club
📍 Hyderabad