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Handle and develop the HoReCa channel business for the assigned territory.

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Build and maintain direct relationships with key stakeholders, chefs, purchase managers, hotel chains, cafés, restaurants, and institutional clients.

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Set up and strengthen HoReCa infrastructure including distributor base, customer database, and sales processes.

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Lead and manage field teams comprising Sales Officers and TSIs.

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Drive primary sales, secondary sales, and collections as per business plans.

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Identify and develop current business prospects and key accounts.

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Introduce and promote Continental product range to prospective clients.

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Plan product sampling activities, gather market feedback, and coordinate with internal teams for product improvements.

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Monitor and manage ROI for trade activities and customer investments.

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Ensure adherence to company flighting norms and commercial guidelines.

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Track market trends, competitor activities, and customer requirements to drive business expansion.

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📌 Area Sales Manager Horeca Mumbai
🏢 CCL Products(India
📍 Mumbai