TRUTH & HAIR

NYNM Organics Pvt. Ltd. | Gurugram, India

New Product Development (NPD) Manager — Product Innovator

Department -

Research & Development / Product Innovation

Reports to -

Co-Founder & CEO

Location -

Gurugram, Haryana (on-site, with vendor/factory travel)

Employment Type -

Full-time

About Truth & Hair

Truth & Hair is a trichologist-founded D2C hair makeup and styling brand redefining how India thinks about hair — not as a problem to solve, but as a form of everyday self-expression. Since gaining national recognition on Shark Tank India Season 5 and closing a seed round led by Inflection Point Ventures, the brand has scaled a portfolio of hero products including the Root Touchup Hair Mascara, 3-in-1 Curly Styler, Flyaway Wand, Wavy Hair Milk, and newer launches such as Hair Swipes and Hair Glitters. We serve all hair textures and are building the category-defining hair styling and hair makeup brand in India.

The Role

We're looking for a hands-on NPD Manager / Product Innovator to own our new product pipeline end-to-end — from trend spotting and concept to formulation, vendor management, and shelf-ready launch. This person will work directly with the founders, translating category insight and R&D; direction into manufacturable, on-brand products, and will take primary ownership of formulation and vendor workstreams currently run by the founding team.

What You'll Own

- Drive the end-to-end NPD process — ideation, market and trend research, formulation briefs, vendor coordination, sampling, testing, and launch readiness.




- Partner with contract manufacturers and cosmetic chemists to develop and refine formulations across hair styling, hair color, hair treatment, and fragrance-led categories.
- Own active ingredient and claims research (e.g. peptides, growth actives, silicone-free/clean formulations) and translate it into formulation specs and competitive positioning.
- Conduct structured competitor benchmarking — ingredient decks, pricing, positioning, and category gap analysis — to inform the innovation roadmap.
- Review and validate supplier documentation: TDS, COAs, stability and compatibility data, and MOQ/costing sheets.
- Manage formulation cost engineering — balancing MRP targets, COGS, and margin structure with the founders and finance.
- Coordinate with regulatory/compliance on cosmetic claims, labeling, and BIS/CDSCO requirements as applicable.
- Run pilot batches and QC checkpoints, and manage handoffs into production once a formulation is finalized.
- Source and manage domestic and international OEM/vendor relationships (including sourcing trips as needed).
- Partner closely with marketing to ensure product stories, claims, and packaging are substantiated by the formulation.

What You Bring





- 3–6 years of experience in New Product Development within beauty, personal care, or FMCG — hair care/styling formulation experience strongly preferred.
- A degree in Cosmetic Science, Chemistry, Pharmacy, or a related field; trichology background is a plus.
- Working knowledge of cosmetic ingredient science (actives, surfactants, film-formers, preservative systems) and formulation documentation.
- Strong vendor management and negotiation skills, with comfort managing multiple manufacturers/OEMs simultaneously.
- Familiarity with Indian cosmetic regulatory requirements (BIS, CDSCO) and claims substantiation.
- Excellent Excel/documentation skills for formulation tracking, costing, and specs.
- An entrepreneurial, detail-obsessed mindset — comfortable moving fast in a lean, founder-led D2C startup.

Good to Have

- Experience with hair color/dye chemistry or temporary color systems.
- Exposure to fragrance development and working with fragrance houses.
- Prior experience sourcing from China or other international OEM markets.
- An existing network of cosmetic chemists, labs, or contract manufacturers in India.

Why Truth & Hair

- Direct, daily access to the founding team — your work shapes the product roadmap, not just executes it.
- Ownership of a category-defining innovation pipeline at a fast-scaling, well-funded D2C brand.
- A quick-paced environment where ideas move from brief to shelf in months, not years.

How to Apply

Send your resume and a short note on a product or formulation you're proud of to [email protected]

📌 New Product Development Manager (Gurugram)
🏢 Truth u0026 Hair
📍 Gurugram