Location : Mumbai

Reporting to : Assistant General Manager, Music Marketing

Key Responsibilities

- Own end-to-end marketing for film and non-film music launches across multiple projects simultaneously, from strategy to execution.

- Drive

360° development for key artists

, including brand positioning, content direction, and audience growth.

- Build and manage relationships with artists, managers, and external stakeholders to ensure seamless collaboration and execution.

- Develop insight-led marketing plans grounded in digital behavior, pop culture, and audience trends.

- Conceptualize and execute integrated campaigns across social, influencer, media, partnerships, and on-ground channels.

- Lead content thinking across platforms

, ensuring work is culturally relevant, timely, and differentiated.

- Identify and act on real-time opportunities

, including trends, moments, and collaborations, to maximize reach and engagement.

- Build and leverage partnerships with creators, platforms, media partners, and vendors to scale campaigns.

- Work closely with internal teams to align strategy and execution across all projects.





- Take full ownership of outcomes, driving timelines, quality, and performance with minimal supervision.

- Continuously track market trends, campaign performance, and audience behavior to refine strategy.

Skill Sets Required

- Strong understanding of digital ecosystems, social platforms, and the influencer landscape

.

- High ownership mindset with the ability to independently drive projects end-to-end

.

- Robust creative thinking and idea-generation ability

, with a clear sense of what works in pop culture.

- Proactive and solution-oriented, with the ability to move quickly and make decisions in ambiguous situations

.

- Strong communication and presentation skills

.

- Ability to identify and build the right partnerships to amplify campaigns.

- Data-informed thinking with the ability to translate insights into action.

- Strong organizational skills and the ability to manage multiple priorities simultaneously.

- Love for music would be outstanding!

📌 Music Marketing (Mumbai)
🏢 Genetic Callnet Consultancy
📍 Mumbai