Job Role
Experience:
Minimum 3 years of relevant experience in the education industry

, preferably in digital/performance marketing.
Solid proficiency in
Digital Marketing and Marketing strategies

, with the ability to plan, execute, optimize, and manage promotional campaigns.
Hands-on experience with

Google Ads

, including:
Google Search Ads
Display Ads
YouTube Ads
Robust hands-on experience in

Meta Ads and lead-generation campaigns.
Experience in keyword research, paid search campaigns, campaign optimization, and search engine marketing (SEM)

.
Strong understanding of web analytics tools such as Google Analytics and Google Tag Manager to track campaign performance, conversions, user behavior, and ROI.
Ability to analyze campaign data and generate actionable insights to improve lead quality, conversion rates,



and overall campaign performance.
Knowledge of
SEO and content marketing will be an added advantage.
Knowledge or hands-on experience with

LinkedIn Ads and Connected TV (CTV) advertising will be an added advantage.
Excellent analytical, problem-solving, and decision-making skills

.
Strong understanding of lead-generation funnels, audience targeting, conversion tracking, remarketing, and performance optimization

.
Bachelor’s degree in
Marketing, Business Administration, Digital Marketing, or a related field

.
Work Mode:
This is a full-time, on-site position

. Work from home / work from home is not permitted

.

📌 Digital Performance Marketing Mumbai (India)
🏢 Thakur Global Business School (TGBS)
📍 India